Fractional Growth Architect & CMO

For DTC & Consumer Tech Brands

I'm Rajesh, your Fractional CMO & Growth Architect. I take you from strategy to execution, stay accountable for P&L impact and CAC, and go live within 3 days. No $150k W2 salary. No hand-off to a junior like you'd get at an agency.

Audit My Growth Engine (30-Min Live Audit)

No pitch decks. I open your ad accounts and funnels live on the call.

The Architect.

I don't just manage channels; I build the full-funnel, data-driven Product-led GTM systems that make growth scalable and profitable. I treat marketing as a P&L driver, not a cost center, with a relentless focus on unit economics.

14+ Years

Of digital marketing execution and executive leadership.

$55M+ Ad Spend

Capital deployed and optimized across global portfolios, consistently driving down Cost of Revenue.

Deloitte

4x Technology Fast 50

Secured four consecutive fastest-growing company awards by Deloitte while scaling GreyCampus.

The Growth Paradox.

The Agency Trap

Founders waste months onboarding massive, faceless agencies only to be handed off to a junior account manager with zero strategic vision. You get reports, not revenue.

The Full-Time Risk

Hiring a full-time CMO or Head of Growth costs $150k+ per year, plus equity, before you even know if they can execute the playbook.

The Fractional Solution

You buy my brain, my strategic oversight, and my specific execution playbook for a fraction of the cost. I deploy the system and scale your growth engine.

Swipe to compare →

Features	Fractional CMO	Marketing Agency	Full-Time CMO
Monthly Cost	$4,000 Flat	$5k - $15k	$12k - $20k+
Seniority	Elite Operator	Junior / Mid-Level	Senior Leader
Time to Start	3 Days	4-8 Weeks	2-4 Months
Commitment	Flexible (Month-to-Month)	12-Month Lock	Long-term W2 + Equity
Core Focus	Revenue & Unit Economics	Tactics & PDF Reports	Single Brand Strategy
Accountability	High	Low	High
Scale Up/Down	Instant	Difficult (Contracts)	Impossible

⚡The Paradigm Shift: Companies increasingly report that fractional marketing leadership delivers full-time-caliber strategy without the 60-120 day hiring cycle or six-figure fixed cost of a full-time CMO.

The Fractional Framework.

A systematic approach to predictable, P&L aligned growth.

Strategic Digital Marketing

Complete overhaul of your paid and organic funnels. From Meta and Google Ad architecture to high-converting Landing Pages and hyper-targeted SEO.

Revenue Architecture

Designing the entire end-to-end customer journey. Fixing broken funnels, optimizing conversion rates (CRO), and aligning marketing execution directly with revenue goals.

Growth Infrastructure & Automation

Deploying automated lead routing to 10x your team's output. WhatsApp Cloud API integrations, CRM mastery, and custom revenue architecture.

Case Studies.

Deep-dive execution breakdowns and institutional track record.

U.S. E-Commerce Portfolio

Webbaysys

Role: Fractional CMO

34% ➔ 23%

Cost of Revenue (CoR) Reduction

The Problem

Inherited a $5M annual ad budget suffering from inefficient spend, broken funnels, and declining unit economics.

The Architecture

Engineered a volume-to-margin pricing model (executing an 18% strategic price cut to drive demand). Directed a Shopify CRM migration to build multi-channel attribution and automate lead scoring.

The Result

Increased revenue tracking visibility from 20% to 95%. Dropped overall Cost of Revenue (CoR) from 34% down to 23%, drastically lifting EBITDA.

Read the Full Case Study ➔

Global EdTech (0 to 1 Scale)

GreyCampus & OdinSchool

Role: General Manager - Digital Marketing

1600%

3-Year Scale

The Problem

Architected a zero-to-one revenue ecosystem to disrupt a saturated market, stealing market share from legacy competitors who were relying on brute-force ad budgets.

The Architecture

Rejected the transactional approach. Built an influencer network of 500+ active partners. Engineered a custom data-driven lead scoring algorithm that automated sales assignments.

The Result

The influencer network delivered an 8:1 LTV:CAC. The CRM overhaul lifted sales conversion by 30% while cutting required sales bandwidth by 50%. Secured 4 consecutive Deloitte FAST50 awards.

Read the Full Case Study ➔

Founder Endorsements.

Rajesh doesn't just run campaigns; he builds entire revenue engines. He scaled our operations by 1600% and was instrumental in securing us 4 consecutive Deloitte FAST50 awards. He is an absolute force multiplier for any executive team.

Vijay Pasupulati

CXO, Isprout (Former CEO, GreyCampus)

When you hand Rajesh a massive ad budget, he doesn't just manage it—he optimizes the entire unit economics of the business. He completely overhauled our funnel, dropping our Cost of Revenue drastically while driving 40% YoY growth.

Bucher

Chief Marketing Officer, Medical Breakthrough

Investment & Capacity.

I do not take on every project. I partner with founders who are ready to scale.

Strategic Retainers Start At

$4,000/mo

Current Portfolio Capacity

ACCEPTING 1 NEW CLIENT

I work best with companies that...

✅ Have scaling revenue
✅ Need strategic execution and ownership of growth
✅ Are ready to trust an executive partner to lead the charge

NOT

❌ Looking for offshore order-takers
❌ Companies wanting "more social media"

Ready to Scale?

Stop burning cash on generic marketing. Let's architect your growth engine today.

Audit My Growth Engine (30-Min Live Audit)No pitch decks. We open your ad accounts and funnels live on the call.

Frequently Asked Questions

Agencies sell you execution by junior staff and optimize for billable hours. You get fancy PDF reports, but zero strategic vision. I am a senior operator who embeds directly into your executive team. I treat marketing as a P&L driver, fix your unit economics, and build automated digital infrastructure that you own forever.

There are no 6-to-12-month agency lock-ins. I work on a month-to-month basis. If I am not driving measurable value to your business, I shouldn't be paid. It’s that simple.

My engagement is purely outcome-driven. I don't track hours; I track revenue velocity. You are paying for the strategic leverage, the systems we build, and the 14+ years of experience directing them.

Both. If you have an existing team, I act as your Fractional CMO - providing the high-level strategy, frameworks, and oversight they need to execute flawlessly. If you don't have a team, I act as your Growth Architect - building revenue architecture so you can scale aggressively without needing to hire a bloated marketing department.

We move incredibly fast from Triage, to Architecture, to Execution.

Days 1–10 (Triage & Quick Wins): I run a forensic audit on your ad accounts, CRO, and sales funnels. We immediately plug active cash leaks and deploy high-impact quick fixes to generate instant ROI.

Days 11–20 (Revenue Architecture): I rebuild your broken funnels and deploy automated lead routing to fix your unit economics and scale acquisition efficiently.

Days 21–30 (Execution & Scale): We lay the strategic foundation for long-term SEO, compounding organic growth, and building a defensible brand moat. By Day 30, you have a live, fully-optimized Growth Engine firing on all cylinders.

It is not for greetings.